Everlane | Print Collateral


Collateral print pieces for marketing Everlane pop up events


Client: Everlane
Typefaces: Century Schoolbook, Cylburn, Everlane Sans
Timeline: 2 days

Project description: Fall 2016, Everlane has presented us with four new and updated shoe styles. In order to present and market them in a creative way, Room Service was created so new and existing Everlane customers could see the products off screen and in person, to try on and purchase.

Everlane asked me to create a checklist that would allow those attending the event to mark and note which style of shoe(s) they would like to purchase, and in what size in color they would like them in. The checklist also needed to match the branding the Everlane Creative team so beautifully created for the special event.
 

IMAGE FROM EVERLANE

IMAGE FROM EVERLANE


Client: Everlane
Event: Transparent City Tour: Los Angeles + Chicago
Typefaces: Century Schoolbook, Everlane Sans
Timeline: 4 days for the map, 1 day for the business card

Project description: The Transparent City Tour takes transparency on the road and into the most popular cities in the country, voted by the customers themselves. The series of events allows attendees to gain behind-the-scene access of their favorite businesses and the people who run them. Everlane reached out to me to work on some of the print overflow they had, one being a giant map, and the other being a business card—both of which needed to work within the creative direction established by the creative.

L A

                       INSTAGRAM FROM GRASIEMERCEDES

                       INSTAGRAM FROM GRASIEMERCEDES


C H I

                       INSTAGRAM FROM EVERLANE

                       INSTAGRAM FROM EVERLANE