When you leave one city for another, it's easy to long for what's not there, thinking about how to acquire your favorite publication you so easily had access to previously, then heading to the coffee shop, or how to go about finding your new space without completely destroying everything you've already built. There are many small tradeoffs, and they will always be there, but it's not so bad having to think about new ways in order to go about doing things, because if the desire is there, it won't really ever leave you unless you force it out. But easier said than done, I still beat my own damn head against the steering wheel sometimes, wondering what I'm doing—until I remember. That's just normal though. This is a different city, and fortunately, Simone Grossman and Katie Howard are bringing more light into it (one that isn't another aggressive beer bar). Together, they signed a few papers and became business wifeys, and in November, opened Little Dame: a small shop selling art prints, handmade goods, and taxidermy—creating the perfect feminist space on Adams Ave. Little Dame is my first extensive small business branding, and though I could write an entire process post, I will spare you, and myself. Below are some photos of the general process (more details here).
1. Exploratory stage - After scouring the internet looking up photos, I escaped said internet, and the rain, to the beautiful San Diego Central Library, where I dug around for inspirational imagery relating to the look and feel Little Dame wanted. Many great things were found, like the dead deer below (taxidermy research), but also these abstract floral arrangements.
2. Work In Progress/Bonding/Printing - Working on the illustration for the shopping bag was the most challenging part, since it was so detailed, leaving each object with the ability to be used separately for branding purposes—but it was worth it since I had the privilege of just being able to look at and draw numerous flowers and skulls during this stage. I was later blessed with a free Tarot reading from Simone, after her, Katie, and I discussed features they wanted to have on their website (currently on pause until selected inventory gets decided). It was very accurate.
I offered to do some of the printing for them as well so they wouldn't have to do send it out, so we went with a nice, light pink, coated, cover stock paper. I printed the opening invitations, artist cards, and temporary gift cards so that it worked within the budget.
3. Final Product - I'm very pleased with how everything turned out, and even more pleased that Little Dame is pleased and that people are loving their shop! I learned so much along the way, throughout this whole process, (like how it's good to have resources you trust already picked out!!) and am excited to make a few adjustments and take what I learned and apply it to the next project. Hopefully it will be another cool business in San Diego!