Project
Brand Identity
Rebrand
Print Design

Year
2017

Bluxom Salon

 

Logo refresh + brand identity for a boutique hair salon.


The conversation for the new Bluxom Salon logo, started where Bluxom was when they first opened the salon and shifted into where Bluxom Salon is today. With a new sense of ownership due to a structure change in the business, the new logo was to put the feminine space first—pushing the weight of the Art Deco past into the background, ultimately turning it into a more fresh and welcoming space.

Contemporary imagery was selected both collaboratively and individually to help direct the new feeling, with inspiration gathered from the Art Deco 70’s revival, modernism, and nature—ultimately visually defining the new Bluxom Salon brand.


Adjectives
Modern & Mature
Smart, Clean & Elegant
Touch of Funk & Play

Typography
Sofia Pro
Canela Regular


 
 
Primary

Primary

Secondary

Secondary

 
 
Collection : perforated blux bux cards, business cards and candle labels for the Bluxom candle line.

Collection : perforated blux bux cards, business cards and candle labels for the Bluxom candle line.

Business Card Template : Stylist name and Instagram handle to for to replace Bluxom Salon type for individual cards.

Business Card Template : Stylist name and Instagram handle to for to replace Bluxom Salon type for individual cards.

Candle Labels : 5 different scents w 5 different Bluxom B's and pastel colored labels for a distinct yet unifying look.

Candle Labels : 5 different scents w 5 different Bluxom B's and pastel colored labels for a distinct yet unifying look.

Perforated Blux Bux Cards: Customer name & email for the salon, services, descriptions & pricing for the customer.

Perforated Blux Bux Cards: Customer name & email for the salon, services, descriptions & pricing for the customer.

 
Additional XO Iconography

Additional XO Iconography